About
Born from the sea, built for the streets. SURFSURF outfits those who drift between land and swell.
Founder
Hey, I’m Paul — I started SURFSURF.
I moved to the U.S. in 2010 with big dreams, but first, I had to pay the bills. I worked in photography, 3D, design, and marketing, spending years in the premium and luxury world where everything followed strict rules.
Long story short, the company I put years into got taken from me. It sucked, but it gave me the space to create again. I started sketching without a plan and realized I kept coming back to the ocean.
To me, the ocean means freedom, movement, and perspective. SURFSURF grew from that feeling, streetwear for people who live between two worlds: grounded, but always pulled toward the sea.
Brand
SURFSURF was made for anyone who feels the ocean’s pull, from early-morning surfers to those still learning the ropes.
Whether you’re prepping your board for the next swell or just scrolling beach vibes from your couch, SURFSURF is for you.
It’s where streetwear meets surf culture.
Not about how fast you ride, but who you are.